| ID | 102103 |
| Call Number | 658.84/LEE |
| Title Proper | Global Marketing Management |
| Other Title Information | Changes, new challenges and strategies |
| Language | ENG |
| Author | Lee, Kiefer ; Carter, Steve |
| Edition Statement | 3rd Ed. |
| Publication | Oxford, Oxford University Press, 2012. |
| Description | xxvi, 578p. |
| Price. Qualification | Rs. 550 |
| Classification Number | 658.84 |
| Key Words | BBI GLOBAL MARKETING MGT |