| ID | 102109 |
| Call Number | 658.8/MUL |
| Title Proper | Global Trends In Services Marketing |
| Language | ENG |
| Author | Mullick, N H ; Khan, Mohd Altaf |
| Publication | New Delhi, Enkay Publishing House, 2011. |
| Description | viii, 280p. |
| Price. Qualification | Rs. 795 |
| Classification Number | 658.8 |
| Key Words | BMS GLOBAL TRENDS IN SERVICES MARKETING |