| ID | 102179 |
| Call Number | 659.2/HAN |
| Title Proper | Handbook Of Public Relations And Integrated Marketing |
| Language | ENG |
| Edition Statement | 2nd Ed. |
| Publication | New Delhi, Tata Mcgraw Hill Education, 2012. |
| Description | xx, 904 |
| Price. Qualification | Rs. 1575 |
| Classification Number | 659.2 |
| Key Words | BBI PUBLIC RELATIONS; INTEGRATED MARKETING |