| ID | 102496 |
| Call Number | 658.802/FER |
| Title Proper | Integrated Marketing Communication And Advertising (sem 4) |
| Language | ENG |
| Author | Fernandes, Sunny |
| Publication | Mumbai, Rishabh Publication House, 2015. |
| Description | vi, 274p. |
| Price. Qualification | Rs. 150 |
| Classification Number | 658.802 |
| Key Words | BMS IMC |