| ID | 102554 |
| Call Number | 658.8/CAT |
| Title Proper | International Marketing |
| Language | ENG |
| Author | Cateora, Philip R. ; Graham, John L. |
| Edition Statement | 10th Ed. |
| Publication | New Delhi, Tata Mc Graw Hill Publishing Co. Ltd., 1999. |
| Description | xxiii, 721p. |
| Price. Qualification | Rs. 325 |
| Classification Number | 658.8 |
| Key Words | BMS INTERNATIONAL MARKETING |