| ID | 102896 |
| Call Number | 658.8/CHE |
| Title Proper | Key Marketing Skills |
| Other Title Information | a complete action kit |
| Language | ENG |
| Author | Cheverton, Peter |
| Publication | New Delhi, Kogan Page, 2000. |
| Description | xix, 414 |
| Price. Qualification | Rs. 1095 |
| Classification Number | 658.8 |
| Key Words | BMS MARKETING |