| ID | 102899 |
| Call Number | 659.1/RUS |
| Title Proper | Kleppner's Advertising Procedure |
| Language | ENG |
| Author | Russell, J Thomas ; Lane, W Ronald |
| Edition Statement | 14th Ed. |
| Publication | New Jersey, Prentice Hall International Inc., 1999. |
| Description | xviii, 716p. |
| Price. Qualification | Rs. 1188 |
| Classification Number | 659.1 |
| Key Words | BMM KLEPPNER'S ADVERTISING PROCEDURE |