| ID | 103155 |
| Call Number | 658.827/AAK |
| Title Proper | Managing Brand Equity |
| Other Title Information | capitalising on the value of a brand name |
| Language | ENG |
| Author | Aaker, David A. |
| Publication | New York, The Free Press, 1991. |
| Description | xiii, 299p. |
| Price. Qualification | Rs. 38 |
| Classification Number | 658.827 |
| Key Words | BMS BRAND EQUITY |