| ID | 103180 |
| Call Number | 658.8/ARM |
| Title Proper | Marketing |
| Other Title Information | an introduction |
| Language | GUJ |
| Author | Armstrong, Gary ; Kotler, Philip |
| Edition Statement | 10th Ed. |
| Publication | Singapore, Pearson Education, 2000. |
| Description | xxvii, 575p. |
| Price. Qualification | Rs. 360 |
| Classification Number | 658.8 |
| Key Words | BMM MARKETING |