| ID | 103182 |
| Call Number | 658.8/MOO |
| Title Proper | Marketing |
| Other Title Information | the basics |
| Language | ENG |
| Author | Moore, Karl ; Pareek, Niketh |
| Publication | London, Routledge, 2009. |
| Description | vii, 220 |
| Price. Qualification | Rs. 295 |
| Classification Number | 658.8 |
| Key Words | BMM MARKETING |