| ID | 103183 |
| Call Number | 658.8/ARM |
| Title Proper | Marketing An Introduction |
| Language | ENG |
| Author | Armstrong, Gary ; Kotler, Philip |
| Edition Statement | 5TH Ed. |
| Publication | Singapore, Pearson Education Inc, 2000. |
| Description | xxviiI, 575 |
| Price. Qualification | Rs. 360 |
| Classification Number | 658.8 |
| Key Words | BMM MARKETING AN INTRODUCTION |