| ID | 103186 |
| Call Number | 658.8/BHA |
| Title Proper | Marketing Communication And Advertising |
| Language | ENG |
| Author | Bhatia, R C |
| Publication | New Delhi, Galgotia Publications, 2003. |
| Description | xii, 390p. |
| Price. Qualification | Rs. 225 |
| Classification Number | 658.8 |
| Key Words | BMM MARKETING COMMUNICATION AND ADVERTISING |