| ID | 103202 |
| Call Number | 658.8/KOT |
| Title Proper | Marketing Management |
| Language | ENG |
| Author | Kotler, Philip |
| Publication | New Delhi, Prentice Hall Of India Pvt. Ltd., 1999. |
| Description | xxxi, 750 |
| Price. Qualification | Rs. 350 |
| Classification Number | 658.8 |
| Key Words | BMS MARKETING MANAGEMENT |