| ID | 103205 |
| Call Number | 658.8/SAX |
| Title Proper | Marketing Management |
| Language | ENG |
| Author | Saxena, Rajan |
| Publication | New Delhi, Tata Mc Graw Hill Publishing Co. Ltd., 1997. |
| Description | xvii, 571 |
| Price. Qualification | Rs. 225 |
| Classification Number | 658.8 |
| Key Words | BMS MARKETING MANAGEMENT |