| ID | 103208 |
| Call Number | 658.8/KOT |
| Title Proper | Marketing Management |
| Other Title Information | a south asian perpective |
| Language | ENG |
| Author | Kotler, Philip Etal |
| Edition Statement | 13th Ed. |
| Publication | New Delhi, Pearson Education, 2008. |
| Description | xlvii, 741p. |
| Price. Qualification | Rs. 575 |
| Classification Number | 658.8 |
| Key Words | BMS MARKETING MANAGEMENT |