| ID | 103209 |
| Call Number | 658.8/KOT |
| Title Proper | Marketing Management |
| Other Title Information | a south asian perspective |
| Language | ENG |
| Author | Kotler, Philip Etal |
| Edition Statement | 13th Ed. |
| Publication | Noida, Pearson Education., 2009. |
| Description | xlviii, 736p. |
| Price. Qualification | Rs. 599 |
| Classification Number | 658.8 |
| Key Words | BMM MARKETING MANAGEMENT |