| ID | 103212 |
| Call Number | 658.8/CZI |
| Title Proper | Marketing Management |
| Other Title Information | text and cases |
| Language | ENG |
| Author | Czinkota, Michael R. ; Kotabe, Masaaki ; Mercer, David |
| Publication | Massachushets, Blackwell Publishers Inc., 1997. |
| Description | xxii, 675 |
| Price. Qualification | Rs. 1203 |
| Classification Number | 658.8 |
| Key Words | BMS MARKETING MANAGEMENT |