| ID | 103215 |
| Call Number | 658.8/KAL |
| Title Proper | Marketing Management (sem 3) |
| Language | ENG |
| Author | Ahmed, Mehtab ; Kale, N.G. |
| Edition Statement | 3rd rev. Ed. |
| Publication | Mumbai, Vipul Prakashan, 2011. |
| Description | vi, 378p. |
| Price. Qualification | Rs. 140 |
| Classification Number | 658.8 |
| Key Words | BMS MARKETING MANAGEMENT |