| ID | 103216 |
| Call Number | 658.8/RAM |
| Title Proper | Marketing Management Planning, Impelementation And Control |
| Other Title Information | the indian context |
| Language | ENG |
| Author | Ramaswamy, V.S. ; Namakumari, S. |
| Edition Statement | 2nd Ed. |
| Publication | Delhi, Macmillan India Ltd., 1995. |
| Description | xx, 1995p. |
| Price. Qualification | Rs. 245 |
| Classification Number | 658.8 |
| Key Words | BMS MARKETING MGMT |