| ID | 103221 |
| Call Number | 658.83/AAK |
| Title Proper | Marketing Research |
| Language | ENG |
| Author | Kumar, V ; Aaker, David A. ; Day, George. A. |
| Edition Statement | 6th Ed. |
| Publication | New York, John Wiley And Sons Inc, 2001. |
| Description | xvi, 776 |
| Price. Qualification | Rs. 383 |
| Classification Number | 658.83 |
| Key Words | BMM MARKETING RESEARCH |