| ID | 103228 |
| Call Number | 658.83/LUC |
| Title Proper | Marketing Research |
| Language | ENG |
| Author | Luck, David J. ; Rubin, Ronald S. |
| Edition Statement | 7th Ed. |
| Publication | New Delhi, Prentice Hall Of India Pvt. Ltd., 2001. |
| Description | xvii, 683p. |
| Price. Qualification | Rs. 250 |
| Classification Number | 658.83 |
| Key Words | BMM MARKETING RESEARCH |