| ID | 103238 |
| Call Number | 658.83/MAL |
| Title Proper | Marketing Research |
| Other Title Information | applied orientation |
| Language | ENG |
| Author | Malhotra, Naresh. K. |
| Edition Statement | 3rd Ed. |
| Publication | New Delhi, Pearson Education, 1999. |
| Description | xxvi, 763 |
| Price. Qualification | Rs. 360 |
| Classification Number | 658.83 |
| Key Words | BMM MARKETING RESEARCH |