| ID | 103240 |
| Call Number | 658.83/TUL |
| Title Proper | Marketing Research |
| Other Title Information | measurement & methods |
| Language | ENG |
| Author | Tull, Donald S. ; Hawkins, Del I. |
| Edition Statement | 6th Ed. |
| Publication | Delhi, Macmillan India Ltd., 1993. |
| Description | xvii, 854 |
| Price. Qualification | Rs. 295 |
| Classification Number | 658.83 |
| Key Words | BMM MARKETING RESEARCH |