| ID | 103241 |
| Call Number | 658.83/LUC |
| Title Proper | Marketing Research |
| Other Title Information | text and cases |
| Language | ENG |
| Author | Boyd, H W ; Westfall, Ralph ; Stasch, S F |
| Edition Statement | 7th Ed. |
| Publication | Delhi, A.I.T.B.S. Publishers & Distributors, 2000. |
| Description | xvii, 683 |
| Price. Qualification | Rs. 275 |
| Classification Number | 658.83 |
| Key Words | BMM MARKETING RESEARCH |