| ID | 103243 |
| Call Number | 658.83/BOY |
| Title Proper | Marketing Research |
| Other Title Information | text and cases |
| Language | ENG |
| Author | Boyd, H W ; Westfall, Ralph ; Stasch, S F |
| Publication | Delhi, All India Travellers Book Seller, 2002. |
| Description | xv, 816p. |
| Price. Qualification | Rs. 285 |
| Classification Number | 658.83 |
| Key Words | BMM MARKETING RESEARCH |