| ID | 103258 |
| Call Number | 658.8/BAK |
| Title Proper | Marketing Strategy And Management |
| Language | ENG |
| Author | Baker, Michael |
| Edition Statement | 2nd Ed. |
| Publication | London, Macmillan Publishers., 1992. |
| Description | xxv, 560p. |
| Price. Qualification | Rs. 150 |
| Classification Number | 658.8 |
| Key Words | BMS MRKTG STRTGY |