| ID | 103260 |
| Call Number | 658.8/RIE |
| Title Proper | Marketing Warfare |
| Language | ENG |
| Author | Trout, Jack ; Reil, Al |
| Publication | New York, Mc Graw Hill Inc., 1986. |
| Description | viii, 216p. |
| Price. Qualification | Rs. 365 |
| Classification Number | 658.8 |
| Key Words | BMS MARKTING WARFARE |