| ID | 103288 |
| Call Number | 001.4/WIM |
| Title Proper | Mass Media Research |
| Language | ENG |
| Author | Wimmer, Roger. D. ; Dominik, Joseph R. |
| Edition Statement | 7th Ed. |
| Publication | Australia, Thomson, 2003. |
| Description | xii, 488p. |
| Price. Qualification | Rs. 700 |
| Classification Number | 001.4 |
| Key Words | BMM MASS MEDIA RESEARCH |