| ID | 103290 |
| Call Number | 001.4/WIM |
| Title Proper | Mass Media Research |
| Other Title Information | an introduction |
| Language | ENG |
| Author | Wimmer, Roger. D. ; Dominik, Joseph R. |
| Edition Statement | 6th Ed. |
| Publication | Belmont, Wadsworth Publishing Co., 2000. |
| Description | xl 499 |
| Price. Qualification | Rs. 562 |
| Classification Number | 001.4 |
| Key Words | BMM MASS MEDIA RESEARCH |