| ID | 103444 |
| Call Number | 658.8/DAV |
| Title Proper | Modern Marketing Management |
| Language | ENG |
| Author | Davar, Rustom R. ; Davar, S. ; Davar, N. |
| Edition Statement | 7th Ed. |
| Publication | New Delhi, Universal Book Stall, 1999. |
| Description | xxv, 694 |
| Price. Qualification | Rs. 185 |
| Classification Number | 658.8 |
| Key Words | BMS MARKETING MANAGEMENT |