| ID | 103769 |
| Call Number | 658.802/RIE |
| Title Proper | Positioning |
| Other Title Information | the battle for your mind |
| Language | ENG |
| Author | Ries, Al ; Trout, Jack |
| Publication | New York, Mc Graw Hill Inc., 2001. |
| Description | x, 213p. |
| Price. Qualification | Rs. 310 |
| Classification Number | 658.802 |
| Key Words | BMS POSITIONING |