| ID | 103808 |
| Call Number | 658.872/NAI |
| Title Proper | Principles And Practices Of Direct Marketing (sem 6) |
| Language | ENG |
| Author | Naikar, Subhashini ; Manjrekar, Deepali |
| Edition Statement | 2nd rev. Ed. |
| Publication | Mumbai, Vipul Prakashan, 2015. |
| Description | xvi, 312 |
| Price. Qualification | Rs. 140 |
| Classification Number | 658.872 |
| Key Words | BMM PRINCIPLES AND PRACTICES OF DIRECT MARKETING |