| ID | 103856 |
| Call Number | 658.8/KOT |
| Title Proper | Principles Of Marketing |
| Language | ENG |
| Author | Armstrong, Gary ; Kotler, Philip |
| Edition Statement | 9th Ed. |
| Publication | New Delhi, Prentice Hall Of India Pvt. Ltd., 2001. |
| Description | varied pagesp. |
| Price. Qualification | Rs. 425 |
| Classification Number | 658.8 |
| Key Words | BMS MARKETING |