| ID | 103859 |
| Call Number | 658.8/KAL |
| Title Proper | Principles Of Marketing (sem 2) |
| Other Title Information | text and cases |
| Language | ENG |
| Author | Ahmed, Mehtab ; Kale, N.G. |
| Publication | Mumbai, Vipul Prakashan, 2016. |
| Description | vi, 282p. |
| Price. Qualification | Rs. 140 |
| Classification Number | 658.8 |
| Key Words | BMS POM |