| ID | 104149 |
| Call Number | 658.83/GRE |
| Title Proper | Research For Marketing Decision |
| Language | ENG |
| Author | Greenberg, Paul ; Tull, Donald S. ; Albaum, Gerald |
| Edition Statement | 5th Ed. |
| Publication | New Delhi, Prentice Hall Of India Pvt. Ltd., 1998. |
| Description | xii, 783 |
| Price. Qualification | Rs. 225 |
| Classification Number | 658.83 |
| Key Words | BMM RESEARCH FOR MARKETING DECISION |