| ID | 104309 |
| Call Number | 658.8/ZEI |
| Title Proper | Services Marketing |
| Language | ENG |
| Author | Zeithaml, Valarie A. ; Bitner, Mary Jo. |
| Publication | New York, Mc Graw Hill Inc., 1996. |
| Description | xx, 700 |
| Price. Qualification | Rs. 347 |
| Classification Number | 658.8 |
| Key Words | BMS SERVICES MARKETING |