| ID | 104471 |
| Call Number | 659.113/SCH |
| Title Proper | Strategic Advertising Campaigns |
| Language | ENG |
| Author | Schultz, Don E. ; Martin, Dennis ; Brown, William P. |
| Edition Statement | 2nd Ed. |
| Publication | Illinous, Crain Books, 1984. |
| Description | xil 532 |
| Price. Qualification | Rs. 1050 |
| Classification Number | 659.113 |
| Key Words | BMM STRATEGIC ADVERTISING CAMPAIGNS |