| ID | 104472 |
| Call Number | 659.1/MIC |
| Title Proper | Strategic Advertising Decision |
| Language | ENG |
| Author | Michman, Ronald D. ; Jugenheimer, Donald D. |
| Publication | Ohio, Grid Inc., 1976. |
| Description | xii, 421 |
| Classification Number | 659.1 |
| Key Words | BMM STRATEGIC ADVERTISING DECISION |