| ID | 104479 |
| Call Number | 658.84/HUG |
| Title Proper | Strategic Database Marketing |
| Language | ENG |
| Author | Hughes, Arthur M. |
| Edition Statement | 4th Ed. |
| Publication | New Delhi, Tata Mcgraw Hill Education, 2012. |
| Description | viii, 598 |
| Price. Qualification | Rs. 950 |
| Classification Number | 658.84 |
| Key Words | BBI STRATEGIC MARKETING; DATABASE MARKETING |