| ID | 104736 |
| Call Number | 658.802/RAP |
| Title Proper | The Great Marketing Turnaround |
| Other Title Information | the age of the individual and hoo to profit from it |
| Language | ENG |
| Author | Rapp, Stan ; Collins, Tom |
| Publication | New Jersey, Prentice Hall Of India Pvt. Ltd., 1990. |
| Description | xii, 336p. |
| Price. Qualification | Rs. 150 |
| Classification Number | 658.802 |
| Key Words | BMS THE GREAT MARKETING TURNAROUND |