| ID | 104941 |
| Call Number | 658.8342/PAR |
| Title Proper | Understanding Consumers |
| Language | ENG |
| Author | Parameswaran, M.G. |
| Publication | New Delhi, Tata Mc Graw Hill Publishing Co. Ltd., 2003. |
| Description | xiii, 233p. |
| Price. Qualification | Rs. 375 |
| Classification Number | 658.8342 |