| ID | 104997 |
| Call Number | 659.2/HAR |
| Title Proper | Value Added Public Relations |
| Other Title Information | the secret weapon of integrated marketing |
| Language | ENG |
| Author | Harris, Thomas L |
| Publication | Illinois, N.T.C. Business Book, 1998. |
| Description | xiii, 314p. |
| Price. Qualification | Rs. 395 |
| Classification Number | 659.2 |
| Key Words | BMM VALUE ADDED PUBLIC RELATIONS |