| ID | 105771 |
| Call Number | 658.802/FER |
| Title Proper | Integrated marketing communication (Sem-4) |
| Language | ENG |
| Author | Fernandes, Sunny ; Lalwaney , Divya |
| Edition Statement | 4th |
| Publication | Mumbai, Rishabh Publication House, 2019. |
| Description | vi, 146p. |
| Price. Qualification | Rs. 130 |
| Classification Number | 658.802 |
| Key Words | marketing communication |