| ID | 105789 |
| Call Number | 659.1/NAI |
| Title Proper | Advertising and marketing research (Sem-5) |
| Language | ENG |
| Author | Naikar, Subhashini |
| Publication | Mumbai, Vipul Prakashan, 2021. |
| Description | viii, 248p. |
| Price. Qualification | Rs. 145 |
| Classification Number | 659.1 |
| Key Words | advertising ; marketing research |