| ID | 105791 |
| Call Number | 658.872/MAN |
| Title Proper | Direct marketing and e-commerce (Sem-5) |
| Language | ENG |
| Author | Naikar, Subhashini ; Manjrekar, Deepali |
| Edition Statement | 2nd ed. |
| Publication | Mumbai, Vipul Prakashan, 2022. |
| Description | xvi, 294p. |
| Price. Qualification | Rs. 200 |
| Classification Number | 658.872 |
| Key Words | e-commerce ; direct marketing |