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SERVICE MARKETING (8) answer(s).
 
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1
ID:   015365


Global trends in service marketing / Mullick, N.K.; Khan, Mohd. Altaf. 2011  Book
Khan, Mohd. Altaf. Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, Enkay Publishing House, 2011.
Description vi, 280 p.
Key Words service marketing 
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U00784658.8/MUL U00784MainOn ShelfReference Books 
2
ID:   098201


Marketing of services / Kaur, Jaspreet.; Wadera, Deepti. 2014  Book
Kaur, Jaspreet. Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, Global Academic Publishers and Distributors, 2014.
Description vii, 194 p.
Key Words service marketing 
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017661658.8/KAU 017661MainOn ShelfReference Books 
3
ID:   098205


Marketing of services: an Indiian perspectives text and cases / Gupta, S. l.; Ratna, V.V. 2015  Book
Gupta, S. L. Book
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Publication Delhi, Wisdom Publications, 2015.
Description 348 p.
Key Words service marketing 
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017665658.8/GUP 017665MainOn ShelfReference Books 
4
ID:   003136


Services marketing: the Indian context / Srinivasan, R. 2004  Book
Srinivasan, R. Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, Prentice Hall of India Pvt. Ltd, 2004.
Description xvi, 243 p.
Key Words service marketing 
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011623658.8/SRI 011623MainOn ShelfReference Books 
5
ID:   011111


Services marketing: concept planning and implementation / Bhatterjee, C. 2006  Book
Bhatterjee, C. Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, Excel Books, 2006.
Description 696 p.
Key Words marketing  ;  service marketing 
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012694658.8/BHA 012694MainOn ShelfReference Books 
6
ID:   015364


Services marketing (ethics, values and cases) / Jani, Rakesh. R. 2011  Book
Jani, Rakesh. R. Book
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Publication Jaipur, Paradise Publishers, 2011.
Description 216 p.
Key Words service marketing 
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U00783658.8/JAN U00783MainOn ShelfReference Books 
7
ID:   014199


Services marketing concepts and practices / Kapoor, Ramneek.; Paul, Justin.; Halder, Biplab. 2011  Book
Halder, Biplab. Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, Tata Mc Graw Hall Education Pvt. Ltd., 2011.
Description xxi, 432 p.
Key Words service marketing 
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U00109658.8/KAP U00109MainOn ShelfReference Books 
8
ID:   098200


Services marketing: an Indian perspective (text and cases) / Mittal, Ramesh. 2014  Book
Mittal, Ramesh. Book
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Publication Delhi, Wisdom Publications, 2014.
Description 427 p.
Key Words service marketing 
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017660658.8/MIT 017660MainOn ShelfReference Books 
 



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