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RANGAN, V. KASTURI (1) answer(s).
 
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Marketing management: text & cases / Lal, Rajiv; Quelch, John. A; Rangan, V. Kasturi 2005  Book
Lal, Rajiv Book
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Publication New Delhi, Tata Mc Graw Hill Publishing Company Ltd., 2005.
Description xiii, 811 p.
Key Words Marketing management 
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011960658.8/LAL 011960MainOn ShelfReference Books 
 



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