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BMS BRAND EQUITY
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BMS BRAND EQUITY
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1
ID:
103155
Managing Brand Equity: capitalising on the value of a brand name
/ Aaker, David A.
1991
Aaker, David A.
Books Finance
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Publication
New York, The Free Press, 1991.
Description
xiii, 299p.
Key Words
BMS BRAND EQUITY
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658.827/AAK S00337
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