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PRODUCT POLICY
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PRODUCT POLICY
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1
ID:
017144
Product policy and brand management text and cases
/ Chitale, A.K.; Gupta, Ravi.
2011
Chitale, A.K.
Book
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Publication
New Delhi, PHI Learning Pvt Ltd., 2011.
Description
xii, 264 p.
Key Words
brand management
;
product management
;
product policy
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Policy
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016495
658.5/CHI 016495
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