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CARTER, STEVE.
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CARTER, STEVE.
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answer(s).
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1
ID:
013248
Global marketing management: changes new challenges and strategies
/ Lee, Kiefer.; Carter, Steve.
2009
Carter, Steve.
Book
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Edition
2nd edition
Publication
Oxford, Oxford University Press, 2009.
Description
xxvii, 565 p.
Key Words
International marketing
;
marketing
;
global marketing
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014860
658.848/LEE 014860
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